the leading ethical children's brand

Green Baby & Trade

Stop Press, Stop Press . . .Green Baby - Prima Baby and Pregnancy 
Eco Fashion Award Winner 2009 details....

Green Baby was established by Jill Barker in 1999, soon after the birth of her son Thomas. She had not been able to find re-usable nappies when he was born but was sure that there were women who, like her, wanted to buy them. There were. Indeed they were looking for a whole range of eco-friendly products. So Jill opened her first store in Islington, north London. From there, the business has grown and we now have many years’ experience of designing and sourcing great products and we are working hard to promote our brand both in-store and in the media.

Ethical Manufacturing

Our childrenswear is manufactured on a women’s project in Southern India, in the same region as the farms where most of the organic cotton is grown. Over the years we have helped nurture the project and have seen it more than treble in size, giving greater opportunity to the local community and, in turn, encouraging more farmers to switch to organic farming.

 

 

Buying From Green Baby

We want to make buying from us as easy as possible. With this catalogue you should have received a full price list, an order form and a trade application form – if you did not please let us know and we will send them to you. We will open your account as soon as we receive your completed application form. Then you can begin to order – by phone, by fax or by email. We strive to have all the items in our trade catalogue in stock all the time. 

Supporting Our Customers

 

Working with Green Baby

Green Baby is keen to help its customers achieve great sell-through. From supporting the brand in store to giving it a higher prominence in the wider world our aim is to increase awareness of what we offer and to encourage consumers to take the green option.

Experience tells us that Green Baby works best when shown together in a branded area. In order to increase the impact and to help convey the Green Baby message we are happy to work with stockists to create in-store Green Baby displays. The nature of the support is likely to vary from store to store and will be dependent on the size of business. However, elements that could be used include signage, posters and Green Baby accessories as well as advise on display.

 

Point of Sale

For businesses that want to blend Green Baby in with its other brands, a Point of Sale package has been developed from which customers can pick and choose the level of support they want. The specific details are likely to change over the course of the year – allowing existing stockists to up-date their displays and keep their stores looking fresh. The elements are likely to include: small posters, branded hangers and window material.

 

A CD of seasonal photography is also available, please contact Tom Scambler at info@greenbaby.net to request this. We do ask that if you use the photography in the Press, you please add the following credit: Photography courtesy of Green Baby ©.

 

A Clear Branded Message

All of the product in our trade catalogue is branded Green Baby. Our aim is to create a cohesive eco-friendly children’s brand that is unified by the same overriding principles of fair, natural and organic and which is held together by clear and distinctive labelling and packaging. This will help you by improving brand recognition and giving customers confidence in what they are buying.

 

Press & PR

Green Baby has invested in building its profile in the media in order to increase awareness and tempt customers to the brand. Coverage has appeared across the three main areas of interest: the mother & baby press, healthy living titles and consumer media. Founder Jill Barker’s commitment to the green cause has also led to profiles in the national press and coverage on TV & radio.

 

Contributing to the Debate

In September 2007 Jill Barker’s first book, Baby Green, was published by Gaia. Sub-titled Caring for Your Baby the Eco-Friendly Way it was a step-by-step guide to being an environment friendly parent and put both Jill and the brand in front of a new audience. And at the turn of 2008 Jill launched her blog www.greenbabycafe.co.uk to create a forum for all parents who care for the planet and their children’s future. And in the summer 09, we started up a couple of other social networking sites facebook and twitter.

Bringing Colour & Style

 

Designed in the UK

Green Baby has a dedicated design team based at its offices in the UK. Its role is to provide a steady stream of new product to maintain the business’s momentum and to continue to excite the customer. Central to this process is the development of our fashion ranges which inject extra life and colour to our offer on a regular basis. Our main Seasonal Fashion collections appear twice a year – spring/summer and autumn/winter – whilst there are four Seasonal Basics collections – one each for spring, summer, autumn and winter. Our design team checks out all the big kid’s trends for the coming season and interprets them in the unique Green Baby style, creating vibrant and cohesive collections for girls and boys.

 

Seasonal Fashion

The Seasonal Fashion collections provide the high notes to the Green Baby year. Created and shown six months in advance of delivery it mixes coming trends with Green Baby signature style. The target age range is 0 – 5 years and features up to 60 pieces.. Regular favourites are print dresses and smock tops for girls, while for boys it is often striped polos and jazzy Ts. And for both boys and girls there are chunky fleeces and our trademark dungarees. Customers are encouraged to order in advance but there is some stock availability as the season progresses.

 

Fashion Basics

The Fashion Basics collection provides all-year-round newness to Green Baby’s customers and is often sold out well before the next season’s line comes through. A tightly designed collection it offers variations on one or two prints in basic styles – bodysuits, sleepsuits, hats, bibs and the like – for babies aged up to 24 months. The focus we give the Fashion Basics range means that retailers can hang it together in-store, giving an injection of colour that will draw shoppers in. And as we deliver slightly ahead of the season it can make older stock look fresh again. Available to view and order up to six months in advance there is some stock availability as the season progresses.  Fashion Basics can be a significant element in any business, fashion focused or not.

 

Ordering from Green Baby

There are a number of ways of ensuring you get to see the Seasonal Fashion and Fashion Basics collections. The most obvious is to come and see us. All our ranges are available to view in our north London showroom; just call for an appointment. Or visit our stand at the various trade shows we attend – we will mail you to let you know where we are next. But the easiest method is to sign up to receive our line sheets, which are sent out as soon as the collection is available. The sheets show every style and every colourway as well as prices and size range – they are a great introduction to some great looking fashion.